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Brenda has over 12 years experience in New Product & Business Development and Product Management & Marketing. Her background includes leading new product development initiatives through the Phase-Gate process to launch as well as managing teams of product managers to implement new product development initiatives leading to increased market share and improved margins. Brenda has expertise in developing sound business cases, analyzing new and existing market trends, and creating & delivering effective presentations. As an exceptional coach, she leads teams to develop break-through growth and retention strategies using PMI methods, tools and templates. Intermedia Communications - Managed data interconnect agreements with local telephone companies nationwide. Developed co-marketing materials, analyzed market opportunities and pricing strategies, and coordinated joint sales relationships. BellSouth - Analyzed market segments, developed sound business cases and created marketing programs for new product development. Effectively focused on risk by quantifying and managing assumptions. Coached and managed other product managers through the NPD process. BA in Mathematics, University of West Florida / Minor in Education |
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